Custom Chapter Logo Guidelines

Local chapters are provided an APHON-branded logo for use in chapter marketing and promotional materials. Local chapters may create custom local chapter logos to assist chapters in branding themselves within their local community; however, the logos must meet the following criteria:

1. Custom local logos must include the official logo of APHON. The logo must include the APHON Headquarters identifier (APHON, with the starfish through the “O”).
2. In order to communicate the population APHON represents, the logo must be pediatric-themed.
3. The APHON logo must appear on all chapter publications and materials.
4. Chapters may use the APHON-provided logo, and the name of the chapter is to be imprinted underneath. The APHON logo must be used for all formal chapter activities.
5. The state name or a design may be included in the local chapter logo; however, the APHON name must be the focus of the local chapter logo. The APHON logo should be the most prominent feature in the logo.
6. Chapter logos must use the APHON-branded colors.
   • Purple: Pantone – P 96-8 C | CMYK – 84/100/0/0 | RBG – 84/46/145 | HEX – #542e91
   • Orange: Pantone – P 45-7 C | CMYK – 0/85/86/0 | RBG – 240/78/54 | HEX – #f04e35
7. Additional letters cannot be added to the beginning of the APHON name (ie WAPHON). Again the focus needs to be on the APHON name.

Logo Approval

Once the custom chapter logo has been designed, it must be submitted for approval.

• All designs must be submitted via e-mail to the local chapter staff liaison before any materials are printed with the suggested logo.
• APHON staff will review the design based on the guidelines above and either approve or deny the design.